At Culture Reimagined, we believe every organization can do well and do good.

We help leaders achieve both: strong performance and meaningful impact, while contributing to a healthier world.

The key? A healthy culture

It’s the most powerful—but often misunderstood—tool leaders have. And we know how to help you leverage it.

We understand what culture really is—and what it’s not.

We know what builds it, what breaks it, and how it shows up every day in your organisation. We help you harness it as the foundation for solving problems, unlocking performance, and achieving your biggest goals.

Our work focuses on helping leaders strengthen culture as a strategic asset—not just something that “feels good,” but something that delivers results.

We work across your organisation, advising executive teams and leaders at all levels to:

Help leadership teams embed culture into real-world decisions, not just values statements
Connect everyday behaviours to your bigger purpose and strategy
Offer clear, honest insights into what’s helping or hindering your culture
Show how culture can drive outcomes—without compromising what matters most

Why does this matter?

Because when culture is strong, it’s easier to lead well. Easier to adopt new ways of working. Easier to make difficult decisions and still keep people connected.

And when you take your culture as seriously as your finances, you don’t have to choose between delivering outcomes and doing what’s right—you get to do both.

That’s what makes Culture Reimagined different.

We help you lead your organisation in a way that benefits your people, your stakeholders—and the planet we all share.

Changing Cultures for a
Changing World

We advise leaders navigating complex technological and economic shifts by helping them protect and strengthen healthy organisational cultures.

Whether you're facing tough financial decisions or introducing something new, we help you leverage culture as the foundation for every decision—so your people stay connected, your values stay intact, and your organisation moves forward with integrity and direction.

Adopting New Technologies

Leverage your culture to adopt new technology in a way that fits who you are.
We help leaders adopt tools like AI in ways that align with their values and strengthen the culture they’ve built.
We work with you to:
- Use your culture as a foundation for how new technology is introduced and understood
- Spot where culture can support—or quietly resist—new ways of working
  Help leaders model the behaviours that keep culture strong through change
- Align adoption with how your people think, feel and work best
The result? Technology that’s adopted with clarity, trust and buy-in—because it reflects the culture your people believe in.

Responding to Economic Pressures

Leverage culture to lead through tough decisions without losing what matters most.
We advise leaders navigating high-stakes moments—like restructures, mergers or budget cuts—to make decisions grounded in the culture they want to protect and carry forward.
We work with you to:
- Use culture to guide how tough decisions are made, communicated and followed through
- Keep your people connected to shared values, even during uncertainty
- Identify the cultural behaviours that must be protected as you shift
- Support leadership teams to act with integrity, fairness and clarity
The result? A culture that holds steady—and even grows stronger—through challenge and change.

What a healthy culture makes possible

When you work with us to create a healthy organisational culture—one where your people can thrive—you’ll see the benefits reach every part of your organisation.

Attract and Keep Great People

A healthy culture makes your organisation one people want to work for. Employees feel valued, enjoy their experience, and stay loyal—not just for the pay, but for the purpose, connection, and respect they experience every day.

Build Trust and Protect Your Reputation

Culture drives integrity—and integrity builds trust. In an era of public scepticism, organisations that lead with values earn lasting loyalty. That trust becomes your most powerful reputational asset.

Support Transformation and Change

When change is necessary—whether chosen or forced—a healthy culture helps people stay steady. Leaders can explain the ‘why’, show respect in the ‘how’, and bring people along with greater understanding and less resistance.

Unlock Innovation and Long-Term Advantage

Your people already know your business. With the right cultural conditions, they speak up, solve problems, and drive innovation. A healthy culture unlocks their potential—and your organisation’s future.

Stay Resilient in Tough Economic Times

When conditions are uncertain, strong cultures stay connected and adapt more easily. While others cut deep and lose ground, you stay focused—and ready to accelerate when the tide turns.

Drive Performance that Exceeds Expectations

People who are engaged, proud, and supported do better work. They collaborate more, deliver stronger results, and create lasting value. Culture isn't a soft skill—it’s a performance strategy.

Why we started
Culture Reimagined

We first worked together in 2014 and instantly clicked. We shared the same mindset and passion: to create a workplace where people felt safe, inspired, and proud of what they were part of.

As leaders, we focused on building a strong culture—clear expectations, open communication, mutual respect—and saw what happened when people felt valued and supported. Our team grew stronger. Turnover dropped. Results improved. And more than anything, our people bought in.

Together, we took our team from the lowest engagement scores in the division to the highest—in less than a year. More importantly, we maintained that momentum. And it confirmed what we’d always believed:

Culture isn’t a side project. It’s the foundation.

We started Culture Reimagined because we believe every leader can build a culture where people—and performance—flourish. We’re here to help you do it.

Meet the Founders

Changing workplace culture starts with leaders who care. That’s us—and maybe you, too.

Evangeline (Eva)

Co-Founder & Culture Coach

Eva is a people-person and self-confessed culture nerd who wholeheartedly believes that work should feel good—because otherwise, what’s the point?

With a 20-year career spanning public service, non-profits, and consultancy, she left her executive government role in 2018 to focus on what she does best: coaching leaders through career and leadership transitions. By 2020, a clear pattern had emerged: no matter the role or level, her clients were grappling with misalignment between the culture they wanted and the culture they actually experienced. And it was taking a toll.

Now, Eva works with leaders who want to close that gap—showing them how culture is shaped through leadership, and how to build environments where people, performance and purpose can thrive together.

Rebecca

Co-Founder & Culture Coach

Rebecca is a systems thinker who sees culture not as an abstract ideal, but a powerful force that shapes what’s possible—for organisations, and for the world.

With experience across finance, consulting, and the Victorian public sector, she’s seen both the highs and lows of workplace culture. She knows what “good” looks like—and how much effort it takes to sustain it. As a leader, she learned first-hand how culture is built (or broken) through daily actions, and how the right environment unlocks people’s best work.

She believes culture is the bridge between meaningful work and better outcomes—for people, organisations and the planet. With a natural gift for spotting patterns and designing practical solutions, Rebecca helps leaders navigate complexity without losing sight of the bigger picture.

We're different, working with us is different too

At Culture Reimagined we start with one thing. Your context.

Every organisation is at a different stage in its culture journey. What works for one won’t necessarily work for another—and that’s why we never take a one-size-fits-all approach.

We take the time to understand your goals, challenges, and where your culture is right now. From there, we tailor how we work together, based on what your leadership team actually needs—no off-the-shelf solutions, just grounded, practical support.

At the centre of every engagement is our signature model:

The 5 Factors of a Healthy Culture.

This model is the foundation for everything we do. It’s clear, practical, and built to help leaders translate culture into real-world action and outcomes. Whether you're adopting new technology, restructuring, or simply ready to lead differently, our model shows how culture can guide decisions, align behaviours, and support performance—without compromising what matters most.

We believe healthy cultures don’t happen by accident. They’re built with intention. And we’re here to help you build one.

Our Values

Our values are central to our identity. We place them at the heart of every decision we make and every action we take, and when you work with us you’ll see them integrated into everything we do.

Hope

we value the power of active optimism and working towards ‘the good’ because we can (and should).

Agency

we believe in being equipped to take action and enabling participation, as individual participation supports collective results.

Possibilities

we value the exploration of different options, solutions, perspectives and visions for the future. Possibilities drive further exploration of probability followed by practicality.

Contribution

fundamentally we believe in our capacity to do good - whether on a micro/ macro level. We’re in business to make a contribution to the world that aligns with our vision for the future.

Truth

we believe in working towards (and achieving) a common, shared truth that will unite, not divide; we value building connection, confidence, and trust to establish a truth that everyone can rally to.

Culture Reimagined is an invitation

An invitation to reimagine what your organisation can be—and the role culture plays in shaping that future.

We believe culture is one of the most powerful, yet underused tools leaders have to create real impact. Not just for their people and their bottom line, but for society and the environment too.

If you're leading a business—any size, any sector—you don’t have to choose between making a profit and making a difference. You can do both.

Culture Reimagined exists to show you how.

Our work invites leaders to see culture not as a side project, but as the foundation of how they lead, make decisions, and contribute to a better world.

Start your journey with the Culture Reimagined podcast. Each episode unpacks what it really takes to build a healthy culture—so your organisation can thrive, and make a meaningful contribution to the future we all share.